Digital Out-of-Home

Digital Out-of-Home Advertising

ELAN Media operates Qatar’s largest Digital Out-of-Home network, delivering dynamic, high-impact visibility across the country’s busiest highways, premium districts, and landmark urban locations. With 450+ digital screens across strategic roadside and city environments, our DOOH platforms give brands the power to engage audiences through flexible, real-time, and visually compelling content.

Digital OOH offers advertisers unmatched scheduling and planning flexibility—including time-of-day targeting, hourly booking, and trigger-based activations driven by weather, traffic, or major events. We also support programmatic DOOH, enabling brands to integrate screens into broader omnichannel strategies with precision and efficiency.

For roadside and large digital formats, all assets are measured through inMotion, ELAN Media’s proprietary audience measurement platform, providing accurate insights into impressions, reach, and campaign performance.

With the ability to deliver 3D, motion, interactive, and high-impact digital executions, ELAN’s DOOH network empowers brands to create unmissable, dynamic experiences across Qatar’s most valuable consumer touchpoints.

Large Formats

Featuring The Skyline, The Halo, and The Spectacular, ELAN Media’s Large Digital Formats represent the most powerful DOOH landmarks in Qatar. These iconic, one-of-a-kind screens offer unmatched scale, commanding visibility, and premium placements in the country’s most high-profile locations. Designed for brands that want to lead, dominate, and make a statement, our large formats deliver unmissable presence and exceptional impact across Qatar’s most influential audience touchpoints.

The Skyline

Total assets: 1

A national landmark screen offering the largest DOOH canvas in Qatar, ideal for brands seeking prestige, dominance, and maximum reach.

Size:
89.5m × 12.5m (1,119 m²)
Type:
Large-format digital LED
Location:
Doha Corniche
Description:
The Skyline is Qatar’s largest digital screen and the only one of its kind on the iconic Doha Corniche, one of the country’s most visited destinations. Positioned at a major intersection near Hamad International Airport, Doha Port, and key tourist attractions, it delivers unmatched scale and visibility to commuters, and visitors.

The Halo

Total assets: 1

A high-prestige digital landmark in Qatar’s most modern district, offering elevated visibility and strong engagement with an affluent, trend-conscious audience.

Size:
8m x 15m
Type:
Large-format digital LED
Location:
Msheireb Downtown Doha
Description:
The Halo is a premium digital screen located in the heart of Msheireb Downtown Doha, the city’s modern lifestyle and cultural hub. Surrounded by pedestrian traffic, dining, retail, and entertainment venues, it delivers high engagement, especially among young adult Qatari audiences.

The Spectacular

Total assets: 1

A premium digital showcase positioned in Qatar’s most prestigious mall, designed for brands that want to communicate in a luxury environment with powerful visual impact.

Size:
1.376m × 2.496m
Type:
Large-format digital LED (3D Compatible)
Location:
Façade of Place Vendôme Mall
Description:
Located at Place Vendôme, Qatar’s premier luxury shopping destination, The Spectacular is a 3D compatible high-impact vertical digital screen situated within the mall’s most premium zone. It stands out within an environment defined by luxury retail, 5-star hospitality, and high-spending consumers.

Roadside

ELAN Media’s Digital Roadside network is Qatar’s largest and most advanced network, delivering powerful visibility along the country’s busiest highways and commuter routes. With 50+ premium digital screens in high-traffic locations, the network ensures brands stay unmissable to millions of motorists every day.

Designed for reach, flexibility, and real-time activation, Digital Roadside supports time-of-day targeting, hourly booking, trigger-based messaging, and programmatic DOOH, enabling smarter, more responsive campaigns. All assets are measured through inMotion, providing accurate insights on impressions, reach, and audience profiles.

ELAN’s Digital Roadside network offers high-impact visibility and measurable performance, making it ideal for big launches, tactical bursts, and sustained brand presence across Qatar.

Drive!

Total assets: 50

Qatar’s top-performing roadside digital network—ideal for large-scale visibility and nationwide reach.

Size:
Wide collection or Landscape & Portrait
Type:
Roadside
Description:
Drive is Qatar’s largest and most powerful Digital Roadside network, with 50 high-impact screens positioned across the country’s busiest highways and intersections. Built for mass reach and maximum visibility, Drive ensures brands stay front-and-center for millions of motorists daily.

Digitops

Total assets: 5

A premium rooftop digital network offering extended visibility and outstanding frequency at Doha’s most strategic intersections.

Size:
12m × 4m (48 m²)
Type:
Digital Rooftop
Description:
The Digitops Pack is a unique large-format digital rooftop network positioned at five of the busiest and most strategic intersections in central Doha. Elevated above the city, these screens create powerful communication corridors that reach influential audiences traveling for work, leisure, and daily commutes.

With extended dwell time, long sightlines, and strong repetition, Digitops delivers exceptional reach and frequency, ensuring your campaign remains highly visible across Doha’s most active routes. The network performances are measured through inMotion.

Digital Seniors

Total assets: 6

The only digital street furniture network in West Bay, offering premium visibility to influential business and lifestyle audiences.

Size:
2.2 m x 3.8 m (8.4 m²)
Type:
Digital Seniors
Description:
ELAN Media’s Digital Seniors are Doha’s exclusive digital street furniture network, positioned at the heart of West Bay’s business district. Surrounded by government offices, major banks, 5-star hotels, schools, and corporate headquarters, these screens reach thousands of commuters, residents, and business travelers every day.

With distinctive designs and prime placements across West Bay, Digital Seniors deliver high-impact visibility and strong frequency in one of Qatar’s most valuable audience zones. The network supports dynamic creatives and is backed by inMotion measurement.

In Mall

ELAN Media operates Qatar’s most extensive in-mall digital network, delivering high-impact visibility across the country’s premier shopping destinations, including Doha Festival City, Mall of Qatar, Villaggio Mall, and Place Vendôme. With a portfolio of digital MUPIs and other premium digital formats, our in-mall platforms place brands directly in front of shoppers at key decision-making moments.

Positioned in high-footfall zones, main walkways, luxury corridors, food courts, and entertainment districts, these screens offer dynamic creative flexibility, precise audience targeting, and powerful storytelling opportunities. From major brand launches to tactical retail activations, in-mall DOOH enables advertisers to reach audiences in a high-intent, distraction-free environment that drives recall and action.

Whether targeting families, luxury shoppers, youth audiences, or everyday consumers, ELAN’s In-Mall Digital network ensures your message remains front and center inside Qatar’s most influential retail destinations.

Doha Festival City

Total assets: 94

Qatar’s busiest mall, offering 94 premium digital screens—including the Iconic Axis—for unmatched exposure to residents, Qatari families, and tourists.

Doha Festival City is Qatar’s busiest retail and entertainment destination, attracting a powerful mix of local residents, Qatari families, and international tourists throughout the year. ELAN Media operates 94 digital screens, including the iconic Axis screen, delivering high-impact visibility across main walkways, entrances, dining zones, and entertainment areas.

With strong footfall driven by global fashion, dining, and signature attractions, DFC offers long dwell times, premium audience quality, and consistent engagement. The network supports dynamic creative updates, flexible scheduling, and real-time messaging, ensuring brands stay relevant and prominent in one of Qatar’s most influential shopping environments.

Place Vendôme Mall

Total assets: 98

Qatar’s leading luxury shopping destination, offering 98 digital screens that reach the country’s most affluent shoppers and global brand-driven audiences.

Place Vendôme is Qatar’s premier luxury destination, home to the world’s most prestigious maisons, 5-star hospitality, high-end retail, and a distinctly affluent visitor base. ELAN Media operates 98 premium digital screens throughout the mall, offering exceptional visibility across luxury corridors, grand entrances, waterfront promenades, and high-traffic retail zones.

With a shopper profile dominated by affluent Qataris, high-net-worth residents, GCC visitors, and international tourists, Place Vendôme provides brands with direct access to the country’s most premium audience segments. Supported by flexible scheduling and dynamic creative capabilities, the network is designed for elevated brand storytelling, prestige positioning, and impactful luxury communication.

Mall of Qatar

Total assets: 114

A high-traffic, family-driven mall with strong influence among Qataris and GCC visitors, supported by 114 premium digital screens across the retail experience.

As one of Qatar’s largest and busiest retail destinations, Mall of Qatar offers exceptional visibility for brands inside a vibrant, high-traffic environment. ELAN Media operates 114 digital screens, including digital MUPIs and other premium formats placed across main walkways, entrances, food courts, and entertainment zones.

With a shopper base dominated by Qatari families, residents, and a high volume of GCC tourists, Mall of Qatar delivers strong reach and engagement throughout the week, peaking on weekends and holidays. The network supports dynamic creative scheduling, real-time content updates, and flexible booking options, allowing brands to activate tailored messaging at the moments that matter most.

Villaggio Mall

Total assets: 49

Among the top 3 busiest malls in Qatar, Villaggio Mall offers 49 digital screens on one floor and is ideal to reach residents, Qataris and high-end audiences.

The Venetian-themed Villaggio Mall is more than a shopping venue: it is a major, trusted social and entertainment destination for Qatari nationals and expats and land travelers coming from Saudi Arabia, as the main connecting road between the two countries is nearby. Located in the famous sports area of Aspire Zone, it offers the perfect place to unwind and indulge. From budget to luxury, everything sits on one floor, from fashion and jewellery to quick bites, fine dining, cinemas and theme parks, making it a one-stop, family-friendly destination. An indoor canal with gondolas leads to Via Domo, a sumptuous high-end “street” featuring premium brands, and one of the few exclusive luxury shopping sections in Qatar. We operate 49 digital screens strategically placed across high-traffic walkways, dining areas and the VIP section, providing efficient and powerful advertising visibility throughout the mall.

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