InMotion is ELAN Media’s proprietary audience measurement platform, the most advanced of its kind in the region. Built in partnership with Ooredoo, it leverages aggregated and anonymized telecom data to help brands discover, measure, and understand audiences in the physical world. With InMotion, campaigns are planned and evaluated using accurate, real-world metrics including impressions, reach, demographics, and audience behaviors.
InMotion is a next-generation out-of-home audience measurement platform, designed to give advertisers confidence, clarity, and actionable insights.
Audience Measurement System: Access accurate data based on actual metrics (not estimates, samples, or multipliers) for both strategic planning and post-campaign analysis.
Media Planning Tool: Powered by AI-assisted forecasting, InMotion uses historical data, trends, and upcoming events to forecast impressions and reach. Advertisers can filter by media type, audience segment, location, time, and day to optimize campaigns.
Post-Campaign Analysis: Generate comprehensive reports on campaign performance, including audience engagement, impressions, and overall reach, ensuring every campaign is measurable and accountable.
InMotion uses anonymized telecom data from Ooredoo, Qatar’s largest network operator, to measure audience exposure across all ELAN OOH assets. This process provides advertisers with real-time visibility into who saw their campaigns and when.
Devices connect to the nearest cell tower.
Accurate locations are identified.
Data is aggregated and matched with demographics.
Campaign analytics are available the next day.
Total and Unique Impressions
Reach and Frequency
Age and Gender
Nationality
Area of Residence
Day of Week and Time of Day
Privacy & Compliance: InMotion is fully GDPR compliant, adhering to the strictest international standards. All data is aggregated and anonymized, no personally identifiable data is collected or stored.
With InMotion, advertisers gain unprecedented clarity and precision in OOH measurement. From planning and forecasting to real-time reporting, InMotion transforms outdoor media into a measurable, data-driven channel, empowering brands to make smarter decisions, maximize ROI, and connect more effectively with their audiences.
