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ELAN Media has partnered with Qatar Development Bank (QDB) to launch QDB Resilience, a dedicated initiative designed to support and promote Qatar’s small and medium-sized enterprises (SMEs).

The two-month program will provide up to 20 SMEs with high-impact visibility across ELAN Media’s premium digital out-of-home network and Novo Cinemas. Every two weeks, five new businesses will be showcased on some of Doha’s most prominent digital screens, helping them increase visibility and connect with consumers.

More than an advertising initiative, QDB Resilience is a celebration of the resilience, innovation, and contribution of local businesses to Qatar’s economy. By giving SMEs access to high-impact media platforms, the program highlights the strength of Qatar’s entrepreneurial community and reinforces the importance of supporting local enterprise.

Through this collaboration, ELAN Media and QDB are proud to provide a platform that amplifies local success stories and demonstrates confidence in the continued growth of Qatar’s private sector.

ELAN Connect 2025 concluded successfully after four impactful days held from November 24 to 27 at Novo Cinemas, The Pearl, Doha. Built with a clear focus on empowering small and medium-sized enterprises (SMEs), the initiative reflects ELAN Media’s commitment to making high-impact advertising more accessible, strategic, and results-driven for growing businesses in Qatar.

As a first-of-its-kind platform in the region, ELAN Connect brings together Radio, Cinema, Digital Out-of-Home (DOOH), and Static Outdoor media into a single integrated ecosystem. This unified approach enables SMEs to maximize visibility across multiple touchpoints while benefiting from simplified planning, bundled value, and scalable campaign solutions tailored to different business goals and budgets.

Throughout the event, ELAN Media demonstrated how integrated media solutions can help SMEs compete more effectively by expanding reach, strengthening brand presence, and driving meaningful engagement with target audiences across Doha. The focus remained firmly on practical growth, turning awareness into measurable business outcomes through smart media investment.

Beyond showcasing channels, ELAN Connect served as a platform for connection and collaboration, where clients engaged directly with ELAN Media experts to explore tailored advertising strategies aligned with their growth ambitions.

ELAN Connect 2025 reinforces ELAN Media’s role as a strategic growth partner for businesses, delivering not just media space, but accessible opportunities that support long-term development in a competitive market.

Audience Measurement Platform Redefines Campaign Design, Targeting and Optimization

ELAN Media, Qatar’s leading media company, has opened a new chapter in audience intelligence with the launch of InMotion 2.0, an enhanced out-of-home (OOH) audience measurement platform. The advanced platform was launched in a special event at Novo Cinemas, The Pearl, in front of an exclusive audience of existing and potential clients, partners, and industry leaders.

Originally introduced in 2022 through a pioneering partnership with telecoms giant Ooredoo and data intelligence company Kido Dynamics, InMotion has already set a new standard in the region’s OOH analytics space. Now, InMotion 2.0 builds on that foundation with powerful new features designed to give advertisers unmatched clarity, control, and confidence in their campaign planning. InMotion 2.0 uses AI-driven Multi-Series Auto Regressive techniques powered by Ridge Regression algorithms, which achieve a forecasting accuracy of 10–12% mean absolute percentage error on a monthly level.

“We are committed to reshaping the media landscape through data and innovation,” said Jaber Al-Ansari, GCEO, ELAN Group. “InMotion 2.0 is more than an upgrade, it’s a strategic leap forward. For the first time, our clients and agency partners will have direct access to predictive planning tools that mirror the real world with astonishing accuracy. This transforms how campaigns are designed, targeted, and optimized.”

InMotion 2.0 features a suite of tools under a new Campaign Planning module, allowing users to forecast impressions and demographic reach using predictive models based on historical and near-real-time trends.

Advertisers can now filter audience profiles, instantly view top-performing OOH assets to better target their campaigns. Clients can also generate impression forecasts and dynamic coverage maps and submit tailored campaign plans directly through the platform. Notifications are instantly sent to ELAN Media’s sales team, ensuring a seamless transition from strategy to execution.

“InMotion 2.0 enhances transparency and precision for every step of an OOH campaign,” Al-Ansari added. “It’s a smart, efficient and data-driver solution designed around our clients’ needs.”

The platform’s underlying intelligence is powered by Kido Dynamics, a data science firm specializing in mobility insights. Using anonymized telecom big data, Kido enables InMotion to map where audiences are and where they’re going, unlocking new levels of planning foresight.

“We are proud to partner with ELAN Media in pushing the boundaries of what’s possible with mobility data,” said Alberto Hernando de Castro, Founder Director and CEO, Kido Dynamics. “Our expertise in transforming movement data into actionable insights gives advertisers the tools to predict behavior, not just measure it. That’s the future of OOH advertising and it’s happening now.”

By offering real-time analytics for every one of its assets, ranging from high-profile digital networks in Msheireb and Lusail to landmark LED screens at the Museum of Islamic Art, ELAN Media continues to solidify its leadership in the region’s OOH industry.

MCDONALD’S QATAR DEMONSTRATES INNOVATIVE USE OF MEDIA WITH SUMMER COOLERS CAMPAIGN

If there is one issue that is certain to be top-of-mind during the peak of summer in Qatar, it is the temperature. From 24th June to 15th July, McDonald’s Qatar, their creative agency Saatchi & Saatchi Qatar, and media company ELAN leveraged this opportunity for outdoor advertising.

Launching Qatar’s first-ever weather-responsive programmatic digital out-of-home (pDOOH) advertising campaign, McDonald’s Qatar used ELAN Media’s temperature-sensitive pDOOH to display the temperature in real-time. It transformed the message of the campaign into a perfectly-timed, refreshing invitation to the passersby – When the heat index soars, beat the heat with McDonald’s line-up of summer drinks: Summer Coolers.

The campaign adopted an omnichannel approach and leveraged the following digital platforms: Meta, TikTok, YouTube, Immobi (for interstitial mobile ads), and outdoor MUPIs.

The combination of dynamic advertising messages with the chosen media channel added a strong value proposition to the summer drinks line-up and lent itself to creative opportunities. Ultimately, the campaign leveraged the universal truth of the summer to successfully position the Summer Coolers line-up as a source of relief and refreshment for consumers.

The campaign saw an overall 7% sales growth for the Summer Coolers line-up, with the Frappe drinks seeing the biggest increase of 88%. The Iced Americano sales increased by 30% followed by a 17% increase in Smoothies sales.

By using an adaptable and dynamic strategy, the campaign tapped into exciting new opportunities in the evolving field of pDOOH advertising in the region. Because of the out-of-the-box tailored strategizing, the Summer Cooler campaign generated more buzz and created a real-time connection to consumers. It resulted in a refreshing take on the annual summer drinks line-up that amplified sales and audience engagement. The campaign marks a remarkable and inventive moment in the market that proves the effectiveness of pDOOH and paves the way for creative opportunities in the future.

ELAN Media, Qatar’s leading advertising company, is proud to announce the upcoming launch of its innovative Digital Out-of-Home (DOOH) screens at select WOQOD petrol stations across Qatar in May 2024, following an exclusive partnership between ELAN Media and Qatar Fuel (WOQOD).

As part of the 10-year agreement, ELAN Media will spearhead the development and exclusive operation of Digital Out-of-Home (DOOH) at five strategically located WOQOD petrol stations at Wholesale Market, New Musherib, Wadi Al Banat, Al Hilal, and at Old Slata.

The newly installed DOOH screens will integrate cutting-edge technology, including InMotion, an analytics platform that was developed by ELAN Media, Ooredoo and Kido Dynamics. This technology will provide advertisers with near-real-time insights into campaign performance.

ELAN Media will manage the DOOH assets from its digital advertising hub, ELAN Live, a cloud-based campaign management software, ensuring seamless and secure operations.

Commenting on the launch, Jaber Al Ansari, Group Chief Executive Officer at ELAN Group remarked: “We are thrilled to partner with Qatar Fuel (WOQOD) to bring our innovative digital advertising solutions to their petrol stations. The launch of our DOOH assets will deliver a blend of technology and creativity, as they are designed to engage consumers effectively and provide our clients with actionable data on their advertising campaigns, thanks to our partnerships with leading tech and telecom providers both in Qatar and globally.”

“The deployment of ELAN Media’s Digital Out-of-Home (DOOH) is a game-changer for our advertising efforts,” stated Saad Rashid Al-Muhannadi Managing Director and CEO at Qatar Fuel (WOQOD). He continued: “This partnership aligns perfectly with our commitment to utilising innovative technologies to improve service and engagement at WOQOD Petrol Stations across Qatar. We also hope to provide data-driven advertising options for those looking to leverage the high footfall at our petrol stations.”

Harnessing ELAN Media’s industry-leading expertise and Qatar Fuel (WOQOD) extensive network, this collaboration is set to elevate audience engagement and advertising effectiveness.

Mazaji FM 94.6, a well-known radio station, and ELAN Media, the foremost media company in Qatar, have entered into an exclusive partnership, marking a significant collaboration in the media landscape.

Under the partnership agreement, ELAN Media will now offer advertising slots, sponsorship packages and live content segments to clients across Qatar with a wide choice of prime and drive time airing opportunities.

“Mazaji FM is one of the most popular Arabic language radio services in Qatar with a particularly strong listenership on conventional and online radio among Qatari youth. This deal represents the coming together of two of Qatar’s most forward-thinking organizations and opens new business opportunities for an expansive client base across the consumer and events segments,” commented Jaber Al Ansari, ELAN Group CEO. “In just over a year, Mazaji FM has captured a strong following and we are confident of further growing its listener base and bring great opportunities for corporates and brands to reach their clients and build meaningful connections with the local community.”

“Mazaji FM is a cost-effective reach medium with strong local appeal, with a listenership that has strong emotional connections with the station, which reflects positively on advertisers,” explained Hamad Aljabri, General Director, Mazaji FM “It provides information as it reaches consumers closest to their time of purchase, when they are driving to or from work, or even during a lunch break. The station has come a long way in a short time, and we believe our partnership can further build its already significant listener reach.”

Mazaji FM advertisers include some of the biggest corporates and event names in Qatar. “Our advertisers and sponsors reach a listenership primarily comprising middle-and-upper income group Arabs aged 15-35 years, both Qatari nationals, who make up the lion’s share, and other Arab residents,” explained Hamad Aljabri, General Director, Mazaji FM. “We are confident that with ELAN Media’s robust and creative advertising capabilities we can soon be the major radio force in the nation.”

First Outdoor Advertising Network Made in Qatar and Fully Planned Using Data analytics
ELAN Media, Qatar’s leading advertising company, has completed the installation of a 100-unit-strong out-of-home and digital out-of-home network in Lusail in readiness for the country’s hosting of the FIFA World Cup 2022™. Completion of the city-wide network represents Qatar’s first fully planned network utilizing data to optimize asset location for optimum advertising exposure.

The assets, which will bring Lusail to life in a blaze of light and color, see 25 LED screens, including the Lusail Gateway and The Boulevard, dominate the landscape across the futuristic city. Other assets installed include advertising street furniture across Lusail Promenade and around the city.

Commenting on the completion, Jaber Abdullah Al-Ansari, CEO of Elan Group, said: “This is a significant achievement for Elan Group, as we succeeded in designing and delivering a world-class out-of-home advertising network within a short time to be ready to showcase major international brands during the FIFA World Cup Qatar 2022.”

He added: “This is a one-of-a-kind advertising network that will enhance the overall out-home advertising offering in Qatar thanks to its unique assets that combine the latest technological innovations, with a custom design specifically developed to blend harmoniously with the modern and elegant architectural style of Lusail city.”

Eng. Yousef Abu Bakr Al-Musleh, Chief Development and Asset Management Officer of Qatari Diar said: “Lusail, which hosts the stadium where the World Cup final will be played, is now ready from an outdoor advertising perspective to put brands in the global spotlight. This network is a key component of our modern city and adds a creative dimension to Lusail’s streets and walkways.”

ELAN Media custom-designed the premium digital assets adorning The Boulevard and Lusail Gateways in partnership with renowned international design studio Rainlight to complement the iconic architectural style of Lusail city. ELAN Urban, the manufacturing arm of ELAN Group, manufactured the assets locally in its state-of-the-art factory in the new industrial area of Doha, making these the first advertising assets planned and produced in Qatar.

The network which will be exclusively operated by ELAN Media, has received a highly positive and welcoming response from both brands and agencies, with most of the brand exposure and advertising opportunities for this year already booked and ELAN Media receiving strong demand for 2023.

ELAN Media has launched “InMotion”, the new cutting-edge analytics platform for OOH audience measurement and insights.

InMotion, which was developed in partnership with Ooredoo and Kido Dynamics, is one of the most, if not the most advanced OOH audience measurement platform in the world. It leverages telecom big data to deliver near-real-time analytics insights for each of our OOH assets including the number of impressions, reach, frequency, and demographics of the audience (age, gender, nationality, area of residence, etc.)

Existing and new clients attended the launch event last June 14, 2022, at Novo Cinemas, the Pearl 7-star theater.

ELAN Media is now the exclusive media representative for the
waterfront family destination

A company that’s advancing Qatar’s advertising network
with data enhanced DOOH assets

ELAN Media, the leading outdoor advertising company in Qatar, has developed digital-out-of-home (DOOH) advertising and became the exclusive media representative for Place Vendôme – Qatar’s multibillion Riyal mixed-use destination in the heart of Lusail, which is due to open on April 15, 2022.

“As Place Vendôme is set to be a unique entertainment and shopping destination, we partnered with the pioneers in innovative advertising platforms, ELAN Media, to install state-of-the-art screens that blend with our inimitable Parisian architecture, allowing our brand partners to share their stories while enriching our guests’ visit. Cutting-edge advertising assets are vital for the project to achieve its goal of providing local, regional and international visitors with exceptional experiences that reflect the country’s modern lifestyle”, said AbdulAziz Bin Mohammed Al Rabban, Owner at Place Vendôme.

Elan Media has installed 45 double-sided Digital MUPIs with 75” LCD screens and its 8 screen Landmark collection in different mall locations, including its Luxury Boulevard and The Dancing Fountains area as well as a giant iconic 350 sqm portrait screen located on the Southwest of the mall, facing Al Tarfa Street and Lusail Marina.

“Place Vendôme is a prestigious addition to our expanding network as we advance Qatar’s advertising network with truly engaging, eco-friendly, data enhanced digital-out-of-home assets,” commented Jaber Abdullah Al Ansari, ELAN Group CEO. “DOOH is the standout medium for advertisers who want to wow audiences and reflect the dynamism of their products, whilst generating valuable data driven audience insights.”

Elan Media will manage the DOOH content from ELAN LIVE, the cutting-edge control center where clients can preview their advertising copy as it would show on the assets and from which content is automatically scheduled and uploaded to go LIVE within minutes. The company can also provide advertisers with real-time, audience measurement, including impression and attention span statistics, demographics and audience sentiment at any stage of the campaign via Quividi technology which has been integrated across its entire DOOH network.